Our Vision
At APC, we're not just about today - we're looking ahead. Our vision is to be the go-to name in the coatings industry, known for quality and innovation. We want to lead the way, setting new standards in how coatings protect and can adapt in different applications. We're working towards being the first choice for coatings solutions in various fields, all while keeping our promise of quality and prices that make sense.
Tone of Voice
01 Professional & Knowledgeable
In our communications, we project professionalism and expertise. Our tone is informative and authoritative, establishing us as a trusted source of information.
02 Customer-Centric
Displaying our dedication to customer satisfaction and their needs, we create an environment where clients feel valued and understood. Our tone is friendly and approachable.
03 Innovative & Forward Thinking
In line with our mission to lead in the coatings industry, we embrace innovation and adaptability. Our forward-thinking tone shows our commitment to staying ahead in industry advancements.
04 Trustworthy & Ethical
We prioritise trustworthiness through ethical practices and quality commitment. Our transparent and honest communication instils confidence in our brand.
05 Empowering and Supportive
We empower our customers with information and solutions, enabling them to make informed choices. Our tone is supportive, reassuring clients that we're with them every step of the way.
06 Results-Driven
We are results-oriented, consistently focusing on the exceptional outcomes our coatings deliver. Our tone reflects a sense of pride in our products' performance and the value they bring to our clients.
Logo
Full
Logomarks
System Logomarks
Usage
Do
- Logos should only be used in the colours provided
- Always include sufficient clear space around the logo
- Abide by minimum size requirements min-height: 20px
Don't
- Don't alter the shape and colour of the logo
- Don't put the logo over busy backgrounds
- Don't place text or images over the logo
Colours
APC Brand Colours
DEEP TEAL#003A42 RGB 0, 58, 66 CMYK 94, 61, 57, 49 2217 C | GREY MID TEAL#6A8E91 RGB 106, 142, 145 CMYK 62, 33, 39, 4 4186 C | LIGHT MID TEAL#D6E3E4 RGB 214, 227, 228 CMYK 15, 5, 8, 0 6149 C | BLACK#000000 RGB 0, 0, 0 CMYK 60, 40, 40, 100 Process Black | WHITE#FFFFFF RGB 255, 255, 255 |
DEEP DARK TEAL#00181A RGB 0, 24, 26 CMYK 83, 65, 65, 78 5463 C | DARK MID TEAL#002022 RGB 0, 32, 34 CMYK 86, 64, 64, 74 4168 C | GREEN GREY MID TEAL#5C8F92 RGB 92, 143, 146 CMYK 67, 31, 40, 3 6151 C | MID TEAL#005055 RGB 0, 80, 85 CMYK 93, 52, 56, 33 7722 C | LIGHT TEAL#A4B9BA RGB 164, 185, 186 CMYK 36, 18, 24, 0 4169 C |
APC System Colours
Ultra Flake®#58694F RGB 88, 105, 79 CMYK 64, 41, 71, 25 2266 C | #84A075 RGB 132, 160, 117 CMYK 52, 24, 64, 3 2263 C |
Hyper Flake®#4D180F RGB 77, 24, 15 CMYK 42, 85, 83, 65 1817 C | #A83623 RGB 168, 54, 35 CMYK 23, 90, 100, 16 7621 C |
Quartz Shield®#596262 RGB 89, 98, 98 CMYK 65, 50, 52, 23 445 C | #7E8D8D RGB 126, 141, 141 CMYK 54, 36, 40, 4 443 C |
Metallic Marble™#B99A41 RGB 185, 154, 65 CMYK 28, 36, 89, 3 7753 C | #E2BD52 RGB 226, 189, 82 CMYK 13, 23, 81, 0 606 C |
Matrix System#412B4D RGB 65, 43, 77 CMYK 76, 86, 41, 39 2627 C | #827389 RGB 130, 115, 137 CMYK 53, 55, 32, 5 666 C |
Swirl Coat#CA6B7A RGB 202, 107, 122 CMYK 20, 70, 40, 0 | #EAA8B4 RGB 234, 168, 180 CMYK 5, 40, 15, 0 |
Typography
The APC typeface is ABC Favorit from Dinamo.
ABC Favorit is a straightforward, low-contrast grotesque that combines geometric rigidity with subtle oddities and a humorous touch.
In cases where the ABC Favorit typeface is not available, please use the following typeface options:
- Option 1: Inter - Available for free on Google Fonts
- Option 2: Helvetica - Available on Apple platforms
Headings
ABC Favorit Medium
70px/100%
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Body
ABC Favorit Medium
16px/100%
Tagline & Icons
At APC, we pride ourselves on being industry ground breakers, constantly pushing the boundaries to create cutting edge solutions for any problem.
Our tagline, "Redefining the coatings industry" encompasses that we are always at the forefront of the latest developments in the coatings industry, staying ahead of the curve and setting new standards.
Redefining the coatings industry
For the APC brand, Phosphor icons should be used in instances where larger bodies of type is not needed.
